After a 3-1 victory over Dalian Yingbo in the 11th round of the Chinese Super League, Qingdao Hainiu secured their fourth consecutive win. In an interview with Qingdao Daily, club investor Qiao Weiguang emphasized the need for caution. “The recent results are good, but we must stay clear-headed. The league is not even halfway through, and the second half of the season will be much more challenging,” he said.
Currently sitting seventh in the CSL standings, Hainiu’s four-match winning streak has been fueled by a collective effort from the government, local enterprises, and loyal fans. This unity has helped lift the team during tough times and highlights the deep-rooted passion of the football city.
Qiao Weiguang added, “We need to think carefully about how to build on this momentum, stabilize our competitive performance, and advance the club’s professional development.” He stressed that long-term stability relies on standardized operations and a long-term vision, as well as aligning with the city’s growth. Having been involved in Qingdao football for more than 20 years, Qiao has always aimed to build a century-old club.
In his view, professional football should not focus solely on short-term results. It requires dedication, local roots, compliance, and sustained effort. As Hainiu enters a promising upward phase, the club must take the opportunity to reform its internal equity structure, enhance commercial operations, fan services, and brand building, and diversify revenue streams to strengthen self-sufficiency. By deepening the “Together with Qingdao, Share the Glory” philosophy and optimizing city-integration projects like ticket economy, the club aims to close the gap between the team and the community, building a club with heritage, warmth, competitiveness, and civic responsibility for the long-term development of Qingdao as a football city.